On bottles of Budweiser it claims that:
We know of no brand produced by any other brewer which costs so much to brew and age.
This seems implausible both from the point of view of economics (it’s brewed in enormous quantities and sold cheaply), and given it doesn’t involve any special additional ingredients, ageing, or hand production. Why do they claim this and how are they allowed to?
Note: I can see that it may hinge on what “brew”, “know”, “producer” means but unlike, for example “possibly the best beer in the world....” , it makes an objective claim.