Online, this wine is $400. At Cibo in Coral Gables, it's $2100.

Yep, $2100, sir. Don't forget the tip, ma'am.

Does this wine taste like white truffle? what's up?


  • Most restaurants mark up wine 3X retail. In this case it's 5X from an internet price. Sounds excessive to me but not uncommon. Mouton Rothschild is one of the greatest wine producers. It's expensive. – Eric Shain Mar 25 at 18:37

There are several things going on.

  1. Mouton Rothschild is on of the few "first growth" Bordeaux wineries. All of them are highly collectible. New bottles go for between $600 and $700 for Mouton Rothschild, from a quick glance around the internet, which is a jump in price from the bottle you are looking at.

  2. 1993 wasn't the best vintage in Bordeaux, which is why the bottle price is lower for such an old wine. The 1995 vintage was much better and is selling for significantly more money

  3. Why is it $2100 at Cibo? First restaurants mark up wine about 3x the retail price (even though they buy wines at wholesale). Five times the price is a little excessive for a wine that's probably not that great. Then sometimes restaurants will have that special extra expensive bottle just daring some high roller, that doesn't know anything about wine, to drop money on it. It's very common.


I believe the pricing of wine is supply & demand. But also based on the Vintner's subjective parameters. Weather, availability of organics & drainage. A negative to me personally is herb & pest-icides. Then when the vintner decides to blend. An eiswein is very special, relying mostly on a particular weather condition. All of these variables are a value add to a variety and a year.

This escalating cost brought me personally to begin practicing Oneology, wine need not be expensive. (winemaking at home) If you insist on Off The Shelf wine varieties, move on. Even with high dollar kits, one can make wine between $3-$6 per bottle. If you wish to move into self-picked or grown fruit wines, your costs are 1/2 per bottle.

Kits are available in almost any varietal. Pino, Chardonnay, Merlot, Riesling, Eiswein, Gwertztermiener. I have successfully enjoyed this hobby for near 25 years. One resource I have always relied on is "Winemaker's recipe handbook" Known by many as "the purple book. c 1976 by Raymond Massaccesi. It has 101 recipes, in 1-gallon amounts. You can buy or find bottles, many many accessories that are needed. Search "wine making near me" or something...

Take your time, there is no rush like "beer guys". Clean is important. Sterilized is overkill (pun intended).

  • This essay doesn't seem to have anything to do with the topic of OP's question. – Quuxplusone Apr 1 at 15:15

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