4

I enjoy a good Dogfish Head 120 minute IPA, it is the only beer I can casually drink at home and it actually gives me a buzz, but I am curious as to why does it have such a high price point?

6

I think there are three main reasons.

1) Direct production costs. Dogfish declares adding hops for two hours, and this has a cost you need to pay (more hops, more time)

2) Alcohol content. Taxes may depend on ABV (for minimum rate of excise duty on beer in the EU, see here). The higher is the ABV, the higher is the tax.

3) Marketing. The beer is a very special one, and it is easier for Dogfish to find consumers willing to pay more for such a special beer.

  • 2
    Agree with all of this, and a fourth reason would be the time it takes to brew (several months IIRC) tying up people and equipment. – Xander Jan 9 at 14:13
  • 1
    You are right, I was going to edit my answer in order to expand point 1) to production costs (raw material + production time), but you arrived first. – user3664452 Jan 9 at 14:20
  • By all means, still feel free to edit it into the answer! – Xander Jan 9 at 14:35
  • 1
    #2 seems to depend on jurisdiction, unless you mean that Dogfish has to pay higher taxes where they produce it. As for additions, please do edit to expand; we want the information to be in the post, not buried in comments. Thanks. – Monica Cellio Jan 10 at 2:07
  • 1
    It also has a higher rate of failure to brew (increasing cost). I watched a documentary (en.wikipedia.org/wiki/Brew_Masters) featuring the owner of Dogfish Head and sadly watched them dump a whole fermenting tank because something when wrong and recall them discussing the high rate of failure and that is why they have a hard time making enough to keep it as a regularly stocked beer (I can't recall the last time I saw it even in specialty stores). – UnhandledExcepSean Jan 14 at 16:10

Your Answer

By clicking "Post Your Answer", you acknowledge that you have read our updated terms of service, privacy policy and cookie policy, and that your continued use of the website is subject to these policies.

Not the answer you're looking for? Browse other questions tagged or ask your own question.