7

I bought a 4-pack of Duvel recently and when I looked at the last bottle I saw that instead of this label:

Standard Duvel label with large red "Duvel"

It instead had this label:

Smaller red "Duvel" with larger carved-wood styled "love" text.

All of the bottles had different art/text on the backs, but up to this point I hadn't noticed anything different on the front label, so I decided to look into it.

I couldn't find any official references to a Duvel "love" beer but also could not find any official images of these labels. I was able to find images of bottles with the same label listed as a unique beer on Untappd but am somewhat hesitant to take this as any kind of proof of it being a different beer.

Did I stumble upon a rarity or packaging mistake or is this the same beer and I'm just overreacting because I don't know any better?

5

It doesn't even show on the belgian (dutch/french) pages of the site, My best guess is that it's just an alternate cover.

DUVEL - mastery in beer

It seems they used these different covers as a marketing trick designed to generate publicity and hype as it clearly did here

  • That's what I'm thinking, it just seems weird that only one of beers would have a non-standard front label. Especially since all the back labels are easily found. Especially without any sort of explanation, either on the bottle or the Internet. – thesquaregroot Jan 11 '16 at 18:04
  • Moortgat (the brewer) did announce they were going to permanently change their bottle design they do also 'troll' people by having a different logo on 1 in 1000 bottles" and this martinagency.com/work/duvel-labels# – Arthur D Jan 11 '16 at 18:28
  • Can you find any official references to them changing the logo on 1 in 1000 bottles? I'm still amazed that I can't even find a secondary source (e.g. article or blog post) mentioning this label considering there are enough out there for it to show up on Untappd. – thesquaregroot Jan 12 '16 at 0:08
  • here found it beersyndicate.com/app/Place/Details/366 they had a gag were they would replace the devil on the bottle with an angle (duvel ~= devil) – Arthur D Jan 12 '16 at 0:16
  • Ah, interesting. With the other labels there that definitely suggests it is just a part of their current set of differing labels. Can you edit this into your answer? – thesquaregroot Jan 12 '16 at 0:19

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