I bought a 4-pack of Duvel recently and when I looked at the last bottle I saw that instead of this label:

Standard Duvel label with large red "Duvel"

It instead had this label:

Smaller red "Duvel" with larger carved-wood styled "love" text.

All of the bottles had different art/text on the backs, but up to this point I hadn't noticed anything different on the front label, so I decided to look into it.

I couldn't find any official references to a Duvel "love" beer but also could not find any official images of these labels. I was able to find images of bottles with the same label listed as a unique beer on Untappd but am somewhat hesitant to take this as any kind of proof of it being a different beer.

Did I stumble upon a rarity or packaging mistake or is this the same beer and I'm just overreacting because I don't know any better?

1 Answer 1


It doesn't even show on the belgian (dutch/french) pages of the site, My best guess is that it's just an alternate cover.

DUVEL - mastery in beer

It seems they used these different covers as a marketing trick designed to generate publicity and hype as it clearly did here

  • That's what I'm thinking, it just seems weird that only one of beers would have a non-standard front label. Especially since all the back labels are easily found. Especially without any sort of explanation, either on the bottle or the Internet. Commented Jan 11, 2016 at 18:04
  • Moortgat (the brewer) did announce they were going to permanently change their bottle design they do also 'troll' people by having a different logo on 1 in 1000 bottles" and this martinagency.com/work/duvel-labels#
    – Arthur D
    Commented Jan 11, 2016 at 18:28
  • Can you find any official references to them changing the logo on 1 in 1000 bottles? I'm still amazed that I can't even find a secondary source (e.g. article or blog post) mentioning this label considering there are enough out there for it to show up on Untappd. Commented Jan 12, 2016 at 0:08
  • here found it beersyndicate.com/app/Place/Details/366 they had a gag were they would replace the devil on the bottle with an angle (duvel ~= devil)
    – Arthur D
    Commented Jan 12, 2016 at 0:16
  • Ah, interesting. With the other labels there that definitely suggests it is just a part of their current set of differing labels. Can you edit this into your answer? Commented Jan 12, 2016 at 0:19

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.