A fake grassroots organization (one sponsored by an industry but made to look as though it was set up by regular people) is called an "astroturf" group. Is there a similar name for a "craft beer" that's actually produced by one of the big brewers (AB InBev, SABMiller, etc.)?
Said another way, what do you call a beer that is made to look as though it was brewed by a small, independent brewery but was really produced by a major brewer?
Examples might be Blue Moon (SABMiller) or ShockTop (AB InBev).