I was offered a beer the other day that was reportedly made with citra hops. What are citra hops? Why should I care that my beer is made with them?
Citra is a registered trademark since 2007. Citra Brand hops have fairly high alpha acids and total oil contents with a low percentage of cohumulone content and imparts interesting citrus and tropical fruit characters to beer.
For more information, you can read the Wikipedia article on the Citra brand.